B2B E-commerce is much more than order acquisition.

They provide self-service capabilities for customers, allow merchants to execute sales strategy and provide data to understand market needs.

B2B platform self-service modules

Self-service capabilities result in less time used on addressing repetitive requests for information such as: “What is my credit limit?” or “What is the expected delivery time for my last order?”

Limiting these types of interactions generates time savings which can be instead used to run activities related to relationship building and direct sales.

Self-service modules examples:

In most of our implementations, the B2B platform is also used by Sales Representatives to act on behalf of their customers. The limitation of a number of tools boosts efficiency and allows for a closer interaction with a customer.

B2B e-commerce driving sales

A proper B2B platform can as boost sales thanks to mechanisms like:

B2B e-commerce as a data-gathering tool

Not to be under-estimated B2B platform is also a great source of data on customer behavior and needs (for example analysis of search queries can reveal gaps in the offering).  


A proper B2B platform is much more than an order acquisition tool.  It allows any business to acquire and grow customers from the areas that are not served by any on-ground salesperson.


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