CASE STUDY

MK Cafe Fresh

Magento B2C platform integrated with SAP – 2016 eCommerce Poland Awards winner in 2 categories.

Store created from scratch without a previous implementation for a baseline. To get the best out of users shopping preferences, we collected benchmarks from the best coffee brands in the world and combined them with the results of customer focus studies.

The complete store was built on high fidelity prototypes before development. During user journey testing, one of the biggest questions asked was how the  user could get to know the flavor of the coffee before purchasing. To best answer this question, after some iterations during the prototyping process, a special “Coffee Configurator” module was conceived. It takes data from the coffee style and roasting to visually represent it to the user in order to best showcase the flavors, depth, aromas and boldness of the coffee beans.

The store is fully integrated to SAP and a label printing tool, as coffee is roasted, bagged and shipped on demand from orders placed – no pre-packaging is done to ensure coffee arrives fresh and at best-possible taste.

The MK Fresh e-store project has been awarded in two categories of eCommerce Poland Awards 2016:

  • Promotional idea of the year
  • Website of the year

www.mkfresh.pl

Orba

ABOUT THE CLIENT

The Strauss Group is one of the leading coffee producers in the world and the second largest coffee distributor in Poland.

MK Fresh is a local manufacturer, who roasts coffee beans on demand for online store orders. All orders are custom roasted and ground for the customer.

Orba
Orba

CHALLENGE

How to show the taste of coffee to online shoppers?

The research carried out during the project allowed to isolate the key coffee taste characteristics, then scale their intensity. As a result, a special configurator was created, with which the customer can define their preferences and will receive a personalized purchase proposal.

How to optimize the production of personalized coffee for e-commerce?

To make the most of Magento’s capabilities, we visited the customer’s factory and mapped the coffee production process. We optimized it in terms of business processes, recommending changes in the arrangement of work stations and statuses associated with them. Through this exercise, MK Fresh was able to best optimize their production for custom online orders without sacrificing time to fulfill.

How to keep up with current preferences and expectations of customers?

MK Fresh’s store has multidimensional analytics for best event tracking and consumer behavior analysis. This element proved to be crucial for success for custom orders – MK Fresh has to know customer preferences and be able to forsee what their consumers will want next.

With MK Fresh, we are working hand in hand with Lingaro as part of the group and have integrated Magento into Senaryo (https://senaryo.ai/) – a proprietary solution developed by the Lingaro Group to optimize marketing campaigns and ad spend.

Many years of cooperation have allowed us to build a strong business relationship – we are currently helping MK Fresh migrate from Magento 1 to Magento 2 with a Headless architecture and Progressive Web Application technology.

Orba
Orba

Mobile first

Use the latest technologies for the best result

Orba
Orba
Orba
Orba

Testimonials

"All work delivered by ORBA is precise and reliable. The tasks have also been delivered on time.”

Marcin Bosacki

inPost

Orba

Testimonials

"The cooperation between our companies has been positive, without any hiccups. Our experience of working with ORBA can confirm that they are a trustworthy partner, worth our recommendation.”

Arkadiusz Luciński

LPP

Orba

Testimonials

"I recommend the ORBA company as a competent partner, who approaches the tasks at hand very professionally & quickly responds to the needs of the Client.”

Piotr Sadowski

Piotr Sadowski Advisory Services

Orba

Testimonials

"The ingenuity, openness, engagement & professional approach of ORBA has guaranteed a timely & solid project implementation. We recommend ORBA as a trustworthy partner, that we are proud to recommend.”

Marek Uszyński

Stalgast Sp. z o.o.

This page uses cookies

I consent to the processing of my personal data contained in cookies (both session and permanent) by ORBA co. based in Warsaw, in order to adapt the content of the website to my preferences, optimize the use of websites, create anonymous statistics that allow monitoring of how the website is being used.

Accept