The research carried out during the project allowed to isolate the key coffee taste characteristics, then scale their intensity. As a result, a special configurator was created, with which the customer can define their preferences and will receive a personalized purchase proposal.
How to optimize the production of personalized coffee for e-commerce?
To make the most of Magento’s capabilities, we visited the customer’s factory and mapped the coffee production process. We optimized it in terms of business processes, recommending changes in the arrangement of work stations and statuses associated with them. Through this exercise, MK Fresh was able to best optimize their production for custom online orders without sacrificing time to fulfill.
How to keep up with current preferences and expectations of customers?
MK Fresh’s store has multidimensional analytics for best event tracking and consumer behavior analysis. This element proved to be crucial for success for custom orders – MK Fresh has to know customer preferences and be able to forsee what their consumers will want next.
With MK Fresh, we are working hand in hand with Lingaro as part of the group and have integrated Magento into Senaryo (https://senaryo.ai/) – a proprietary solution developed by the Lingaro Group to optimize marketing campaigns and ad spend.
Many years of cooperation have allowed us to build a strong business relationship – we are currently helping MK Fresh migrate from Magento 1 to Magento 2 with a Headless architecture and Progressive Web Application technology.