We create solutions tailored to your business and your users’ behavior – stores that offer extraordinary shopping experience to the shoppers and are profitable for the owner.
E-COMMERCE B2C
We build our clients’ online business from scratch, migrate enterprises to online channels and open up new sales markets to them. We expand the stores internationally while increasing their conversion rates.
B2C refers to how services and products are sold between a business and a consumer—a consumer who is also the end-user of the service or product. The popularity of B2C really took off during the 1990s when dot.com exploded. During this time, B2C was primarily used to sell to consumers through the Internet. As a business model, B2C is very different from B2B, or business-to-business.
Initially, B2C referred to shopping a mall, eating out, shopping at small businesses, etc. The idea of B2C was first utilized by Michael Aldrich in 1979. Aldrich used television as the primary way to market to consumers. The Internet facilitated B2C sales, particularly as investor interest in new businesses dropped off, and venture capital funding dried up.
Online B2C quickly became a threat to more traditional retailers who profited from adding a markup to the price, however, Amazon, eBay, Priceline, and many more have thrived, becoming industry disruptors. While there are any number of B2C business models, most companies use one of the five B2C business models below.
As a B2C seller, you will need to determine which connections from your e-commerce platform to external marketing systems will be required, such as e-mail or CRM. You must decide whether you can build out post-order marking messages and maintain solid customer support throughout the sales transaction and whether the order process is managed through your sales platform.
You must also consider consumer traffic—if Google and other search engines do not know your name, you do not exist to consumers. You must also have a secure, easy way to process payments. Finally, you must ensure your products are “findable.” If your potential customers can’t find a product, they can’t purchase it, so your online store platform must contain usability-related tools to make the search process as easy as possible.
At ORBA, we build our clients’ B2C online business from scratch, migrate enterprises to online channels, and open up new sales markets to them. We expand these stores internationally while increasing their conversion rates. ORBA designs and implements stores for the biggest players on the market, creating solutions tailored specifically to your business. We ensure your B2C sales offer an extraordinary shopping experience to your customers while remaining profitable for you. Contact ORBA today!
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