A crucial part of the research process is known as UX (User Experience) analysis. According to author Jill DaSilva, competitive UX analysis provides strategic insights into “features, functions, flows, and feelings evoked by the design solutions of your competitors.” Once the facets competitor’s product and design is fully understood, UX recommendations can ensure your own product/experience is superior. Performing such a competitive User Experience focused analysis should be done early on in the User-focused design process, and certainly before working on a new product. It is worth noting, however, that while User Experience focused analysis should be done early on, it should also be a part of normal, ongoing, competitive research.
Data-driven UI changes based on UX analysis allows owners to build and change an e-commerce site, offering experiences for users based on how they actually use the site, rather than how the owner thinks they are using the site—or should be using the site. Obviously, a user that has a great experience translates into a better business outcome for owners. User interface changes that will vastly improve the overall user experience are brought in—after all, a great online experience makes it as easy as possible for users to engage in the things all owners want: making a purchase or signing up for a service. This data-driven analysis includes usability tests, behavioral workflows, heatmap recordings, and heuristic analysis – we will pick the best option for your project.